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Brief
- Create an added value proposition to help drive sales of mobile handsets
- Tie-in promotion with physical handset product in-store
- Incorporate a digital download element in to the offer to drive traffic to the Woolworths music download portal
Solution
- Develop a music redemption portal with selected number of tracks for users to download for free
- Create physical vouchers to be inserted in to 40,000 mobile handset boxes containing a unique code that can be redeemed on the portal
- Market promotion in-store and in consumer magazine
Role
- dx3 created a Woolworths branded music portal where users were driven once they received their voucher code
- Printed vouchers for insertion in to 40,000 handsets
- Cleared 100 on-brand tracks from a variety of labels
- Set up promotion for 10 tracks to be allowed for each customer
