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Brief
- Design a mobile environment where Madonna fans are able to purchase content and view news
- Enable the download of both new and back catalogue across multiple products
- Create a section with updateable news and promotions
Solution
- Create a portal that initially focused on back catalogue and on the day of release change focus to support new release
- Implement promotional mechanisms to allow content to be downloaded for free or as part of a bundle
- Deliver the latest news on Madonna with regularly updated features
Role
- Provided mobile services including billing (by SMS and Pay4It)
- Monitored downloads and provided customer support where necessary
