Sure / Mindshare / Eircom

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Promotion landing page, enter voucher code
Enter required details for the promotion
Select the content from the "content wall"
Content selected to be redeemed
Redemption complete, content available for download


Brief

  • Incentivize girls to visit the Sure web portal by giving them some form of added value product
  • Tie in with online marketing campaign
  • Deliver incentive via on-line mechanism

Solution

  • Create and manage Sure/Eircom free music redemption site
  • Provide each visitor with 1 free download in return for name and email address
  • Select music that matches Sure Girls target audience
  • Collect all download and data information for analysis

Role

  • Built and integrated music redemption portal
  • Cleared relevant tracks from Major labels
  • Set up and distributed unique voucher codes via email
  • Monitored downloads and provided customer support where necessary

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