Iris, the integrated marketing agency, has signed a deal with dx3 for the provision of major label music content to support its Summer music promotion with Sony Ericsson in Ireland.
The campaign, in conjunction with the Irish operator Meteor, is tied in to the surf festival Cois Farraige taking place in September this year. Music from artists playing at this year's and last year's festival will be preloaded on to memory cards and sold with the latest w380i handset. The handset box will be Cois Farraige branded and feature information about the music available on the memory cards itself.
dx3 worked with its partner EMI in order to clear tracks from the likes of Supergrass, Roisin Murphy, Badly Drawn Boy and Tom Baxter amongst others. In total, 10 tracks will be available on each of the memory cards.
This deal once again demonstrates the value that dx3 can bring to agencies, brands and retailers who want to use music as part of marketing or sales based promotions.
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