As part of a broader advertising and marketing campaign, Mindshare, Eircom and dx3 have partnered to launch a music redemption site to allow Sure customers to download a free music track when they visit the Eircom site.
The offering asks customers to enter their email address and some additional information in order to access music from a selection of artists including Estelle, Red Hot Chili Peppers, Flo-Rida and James Blunt. Customers are then emailed a unique voucher code which allows them to redeem their free track within 3 months. Mindshare approached Eircom to provide the service due to its highly popular Irish portal, which already delivers paid for music downloads as part of its proposition.
dx3, the service provider that supports Eircom’s music offer within the portal, was responsible for implementing the redemption technology as well as clearing the rights with Warner Music. The site is currently being promoted across a number of other online portals in Ireland including Bebo, MTV and Disney. The broader campaign is also promoting the Sure Girl product across TV and print.
Daryn Wober, Director at dx3, said, “We are pleased to be working with Mindshare and eircom to deliver free music to their customers. Through this deal we have demonstrated our ability to integrate our technology and music expertise in to a high profile branded campaign.” DX3 has enhanced its technology platform in recent months in order to focus on the provision of digital music redemption sites on behalf of brands, agencies, publishers and retailers. To find out more visit www.dx3.net. With relationships across all Major labels and numerous Independents DX3 is able to support and tailor promotions for a variety of different brands.
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