Iris, the integrated marketing agency, has signed a deal with dx3 for the provision of major label music content to support its Summer music promotion with Sony Ericsson in Ireland.
The campaign, in conjunction with the Irish operator Meteor, is tied in to the surf festival Cois Farraige taking place in September this year. Music from artists playing at this year's and last year's festival will be preloaded on to memory cards and sold with the latest w380i handset. The handset box will be Cois Farraige branded and feature information about the music available on the memory cards itself.
dx3 worked with its partner EMI in order to clear tracks from the likes of Supergrass, Roisin Murphy, Badly Drawn Boy and Tom Baxter amongst others. In total, 10 tracks will be available on each of the memory cards.
This deal once again demonstrates the value that dx3 can bring to agencies, brands and retailers who want to use music as part of marketing or sales based promotions.
dx3 is pleased to announce the launch of a direct to consumer mobile promotion to support the UK tour of the EMI signed band, Alphabeat.
To give fans the chance to pre-order an MP3 copy of the single '10000 Nights', they will be able to text in to a shortcode to receive a download link for the track on the day of release. In addition to this fans can also download a free Alphabeat wallpaper once they have registered.
The offer is being promoted at Alphabeat gig venues as well as in various online environments.
Over the past 3 months dx3 has enhanced its direct to consumer mobile offering to support a variety of different artist and label related promotions. At a time when labels are experimenting with new ways of engaging with fans, dx3 is providing a reliable set of tools to support campaign delivery.
EMI and dx3 are currently working on a number of other project to be announced in the coming weeks.
As part of a broader advertising and marketing campaign, Mindshare, Eircom and dx3 have partnered to launch a music redemption site to allow Sure customers to download a free music track when they visit the Eircom site.
The offering asks customers to enter their email address and some additional information in order to access music from a selection of artists including Estelle, Red Hot Chili Peppers, Flo-Rida and James Blunt. Customers are then emailed a unique voucher code which allows them to redeem their free track within 3 months. Mindshare approached Eircom to provide the service due to its highly popular Irish portal, which already delivers paid for music downloads as part of its proposition.
dx3, the service provider that supports Eircom’s music offer within the portal, was responsible for implementing the redemption technology as well as clearing the rights with Warner Music. The site is currently being promoted across a number of other online portals in Ireland including Bebo, MTV and Disney. The broader campaign is also promoting the Sure Girl product across TV and print.
Daryn Wober, Director at dx3, said, “We are pleased to be working with Mindshare and eircom to deliver free music to their customers. Through this deal we have demonstrated our ability to integrate our technology and music expertise in to a high profile branded campaign.” DX3 has enhanced its technology platform in recent months in order to focus on the provision of digital music redemption sites on behalf of brands, agencies, publishers and retailers. To find out more visit www.dx3.net. With relationships across all Major labels and numerous Independents DX3 is able to support and tailor promotions for a variety of different brands.
dx3 is pleased to announce the launch of the Madonna WAP site and online portal in conjunction with both Warner Music UK and Trinity Street.
The offerings will allow Madonna fans access to her entire back catalogue as well as the latest single, ‘4 Minutes’ and upcoming album release, ‘Hard Candy’. The site contains realtones, videos, full tracks, wallpapers and editorial content. It also provides customers with the chance to purchase content bundles and promotional offers as selected by Warner.
In addition to this, dx3 will be supporting the roll out of text to order full tracks that can be delivered to either PC’s or mobile phones. All sales via this method and the online/mobile portals will be chart eligible.
The portal will have 2 distinct phases with the initial launch focusing around Madonna’s classic hits and the final phase providing a platform to publicize her new release.
This deal demonstrates DX3’s strong capabilities in the direct to consumer space supporting labels, brands and agencies to bring credible offerings to their customers via both online and mobile channels. The on-line storefront is being provided by Trinity Street as part of its ongoing partnership with dx3.
To visit the stores:
Mobile: text Madonna to 83138
Online: www.madonnastore.co.uk
Trinity St. today announced a strategic alliance with DX3, enabling artists to sell chart eligible digital content across both on-line and mobile platforms.
The alliance brings together two champions of the new music economy. Trinity St. being the market leaders in direct to consumer managed services, marrying physical and digital fulfilment whilst ensuring rights remain with their owners across their commercial interests. DX3 being the company that delivered Europe s first legal digital download, with an established and versatile infrastructure to securely deliver downloads purchased via Trinity St. s existing web portals and to create artist based WAP sites.
David Robson, Chairman of Trinity Universal, Trinity St. s parent company, commented, “Our two companies integrated systems now offer a seamless mobile and online experience for the fan. We ensure they enjoy a complete music experience directly from the artist the t-shirt, ticket and track as a single purchase. Artists, rather than anonymous music portals retain their own rights, whether physical or digital.”
Daryn Wober, Director of DX3 added, “Fully integrating digital, mobile and physical delivery of music and related products is just the tip of the iceberg for the Trinity St/DX3 alliance. We are working with Trinity St to develop the digital element of the fan experience on behalf of artists. This will see the birth of the Super Ticket which can be accessed through the artists community and not only gives access to a gig, but opportunities to interact with the and, relive the gig online, see exclusive backstage footage and buy the band’s music via online or mobile platforms. Future opportunities are endless.”
Trinity St. successfully deliver managed services for bands and brands including REM, Hard-Fi, Kasabian, The Arctic Monkeys, The Rascals, Madonna, Robbie Williams, Godskitchen, Atlantic, Columbia, Warner Music, Ibiza Rocks, NME and Xfm. All artists and labels retain ownership of their fans data, and the alliance with DX3 will further enhance data capture opportunities.
For more information on Trinity St. visit www.trinityst.com
For more information on dx3 visit. www.dx3.net
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